TV Changes, and Stays the Same

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The week leading up to the Super Bowl, the most-watched TV event of the year, is also often one of the biggest for TV buying.

Don’t underestimate the resilience of the television.

 Yes, millions of Americans are cutting the cord to cable. And yes, many millennials are sometimes bypassing the boob tube to watch video on laptops and tablets.

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But that hasn’t dampened the American appetite for bigger and better-looking TVs, a zeal that will be on full display this week in the nation’s stores. The week leading up to the Super Bowl, the most-watched TV event of the year, is also often one of the biggest for TV buying.

“They have all of their friends over,” said Luke Motschenbacher, merchant director for TVs at Best Buy Co., the nation’s largest electronics retailer. “They want to show off, and we want to help them show off.”

Last modified on Tuesday, 27 January 2015 18:22
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